FIELD worked with the Nike Brand Design team on a new visual language for American Football, shifting the image of the sport from aggressive to strategic. The art direction and consulting resulted in the new Global Design Directive for Nike NFL:

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

Commissioned by Nike Brand Design + Nike EHQ
Produced by FIELD

Creative Direction: Marcus Wendt 
Design and Animation: Paul Mumford, Paul Brenner, Julien Simshauser, Luke Hale, Ryan Dzierzek, Olof Storm
Documentation: James Medcraft
Production: Valtteri Laihanen
Retail Design: Millington Associates

Sounddesign: Audionerve